The Block Island Times

Froozies: 20 years of smoothies — and more

Jul 09, 2013
Photo by: Kari Curtis Sarah Isabella inside Froozies, which is celebrating its 20th season this year.

If you were ever wondering where the name Froozies came from, it’s a mashup of “frozen fruit smoothies.” Everyone — now — may know what a smoothie is, but that wasn’t necessarily the case when Sarah Isabella opened her shop in 1994. She’s now celebrating her 20th season, no small feat for a small business.

“I felt there was a need to bring the West Coast to the East Coast,” Isabella said. “Now the world has caught up with the idea,” she said with a laugh.

The menu continues to expand even as Isabella concentrates on healthy foods. Her popular breakfast burrito, with black beans, salsa, guacamole and cheese is now also made with “cage-free eggs,” which are free of hormones and antibiotics. The coffee she serves is organic, “fair trade and shade-grown,” which is a measure taken to reduce rainforest destruction. Isabella also uses biodegradable plates, cups and buys corn-based silverware.

She’s been in business long enough to see her youngest customers from the early days come in today, all grown up.

“People are very appreciative,” she said of her customers. “There’s not a day that goes by when people don’t say, ‘I’m glad you’re here!’” — Lars Trodson

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