The Block Island Times

Empire Theatre could close

Industry switch to digital projectors forces costly upgrade
By Stephanie Turaj | Jul 29, 2012
Photo by: Stephanie Turaj Empire Theatre owner Gary Pollard prepares his 35mm projector for a Wednesday night showing of "The Dark Knight Rises."

The lights look dim when it comes to keeping Water Street’s historic small theater afloat.

Costs are high and industry-wide movie theater attendance is down, says Empire Theatre owner Gary Pollard. Couple these stresses with changing industry standards that are phasing out the traditional 35mm projector systems and replacing them with digital projectors — which could cost around $70,000, says Pollard — and things don’t look promising for small, locally owned theaters such as Block Island’s Empire Theatre.

According to a 2011 Deadline report, Twentieth Century Fox International announced it would no longer release film prints to theaters in Hong Kong and Macau effective January 1, 2012. The only film content available to these foreign theaters will be in digital format. While this may seem like no big deal, Fox also announced that they would be phasing out film media in other markets “over the next two years,” reported Deadline.

What this means for local theaters, such as the Empire, is eventually, owners will be forced to buy digital projectors — or close their doors.

“There’s no way that theaters like us can swing this,” Pollard said. He estimated that 25 to 30 percent of independent theaters would close within the next year.

The Empire is in a different situation from Block Island’s Champlin’s Marina and Resort, which offers its small Oceanwest Theatre as part of its larger business. Owner Joe Grillo says they would hope to go ahead with the digital upgrade when it becomes necessary to do so. However, he did not comment on how he would fund the new projector. “It depends on when we have to upgrade,” said Grillo. “We’ll deal with that when the time comes.”

But Pollard doesn’t find the prospect of purchasing a new projector likely, and may be one of those to close within the next year, although he warns that nothing is finalized yet.

He would like to fundraise, but because the Empire is a private for-profit business, he worries that this may not be a viable option.

He added that the Empire’s seasonality and “transient audience” (which includes summer-only residents and visitors) would make it even more difficult to raise enough money.

If the Empire ceases to show films, Pollard has thoughts of turning the historic building into a combined video game room and retail booth area. The future remains uncertain, but as far as keeping it a movie theater and buying a digital projector without fundraising, “It just doesn’t make sense.”

Currently, the Empire Theatre operates a 35mm projector that hails from around the 1960s. The projector has been in operation for the past 15 years, and previous to that, another projector from the 1940s was used. In contrast to the longer lifespan of the 35mm, Pollard says that the digital projectors have a lifespan of about 10 years.

A digital projector is also needed to show films in 3D, another more recent technology trend, and Pollard said that adding 3D capabilities would tack another $20,000 estimate onto the projector price. However, he doesn’t see 3D as a huge issue, citing his belief that this is just an industry trend, not something he thinks will become a standard. “Right now, I’m just concerned about showing films in 2D,” he said.

“I’ve known this was coming,” said Pollard. “Everybody knew this was coming, but I don’t think we expected it to happen so quickly.” He thought that maybe the film distributors would still continue to supply 35mm film prints to qualifying small theaters like his, but this doesn’t seem to be the case.

“We’re a very small part of their market,” he added. For film distributors, making the switch to digital could save them thousands of dollars in cost and shipping per print. And according to a May 2012 Deadline report, another big reason for the shift is the rise in the price of silver, heavily used in film processing — prices raised from $5 an ounce to about $25 this year.

Comments (3)
Posted by: Lorraine Sanchez Doten | Jul 30, 2012 08:58

I was the first usher there at the age of about 10 years.

Mr. Larry O'keefe let me take tickets and sit people after the show started.

Merrill Slate ran the movies.

I was paid 25cents a nite and got in for free if I wasn't ushering.

I think I got the "job" because I was Al and Harriette Sanchez's daughter.

Lorraine,"Raine" Sanchez Doten


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Posted by: Adam Dydak | Aug 01, 2012 12:25

It might be possible for Mr. Pollard to run repertory films from the pre-digital age.  Not only have 98 percent more of the world's best films already been committed to standard film stock, there are thousands of prints of each one circulating the world as we speak.  None of them would require an expensive upgrade to show well in the Empire.  If you go to you will find the "100 Best Films" of every genre.  (I'll bet that very few among them were made after 2010.)  If you wanted to find out what Islanders like best, the Island Free Library would very likely be able to provide very good data on what movies they rent out most frequently.  Don't forget that 'Casablanca', 'Gone With the Wind', 'Singing in the Rain', 'Snow White and the Seven Dwarves', 'Gentlemen Prefer Blondes' and thousands of other classic films never have been remade -- that's because the originals were so great.  Wouldn't you pay to see them again?

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Posted by: Peter John Greenawalt | Aug 02, 2012 09:56

Gary, I know what you are going through.  We met a few years ago, you may remember me,  I own Hathaway's, a 300 car drive-in theatre in upstate NY.  It has continuously operated each summer since 1948 and I shutter at the real possibility of closing it for good due to the digital conversion requirement.  I don't want my legacy to be defined as "the owner that closed down the drive-in..." but I don't have the money either to do this.  We are going to ask our customers to join a digital club (with certain benefits) to raise the funds to purchase the equipment and booth upgrades.  If we don't get the support required, I'll know that there just isn't the committment from my movie going customers to forge ahead with the conversion.  It will be a sad day if the support is not there but at least I can say it wasn't just my decision.  Best wishes, Duane Greenawalt

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